Improved marketing, automated payment processing, data gathering — these are just some of the benefits of running a company website. Digital storefronts have long replaced the Yellow Pages. And if you don’t have one, you’re missing out.
But when it comes to hosting your website, you have a litany of options like self-hosting, shared hosting, and dedicated hosting. Or maybe you’re already running a website but you’re thinking about an upgrade.
The fact of the matter is a dedicated server is the superior option, no matter the size of your business. Here are five reasons why setting up a server with dedicated resources is worth the effort.
1. Search Engine Optimization
Business owners large and small have realized the benefits of optimizing their websites for search engines. This may mean you’re putting out regular blog content and auditing your website for code improvements and keyword density.
But your search engine specialists are only one part of the picture. The performance of your website is a major ranking factor for search engines like Google. In fact, a 20% page speed increase could have your website soaring through the rankings.
Some loading factors are based on the code of the website itself. But in general, dedicated hosting offers better resources and more consistent loading speeds than shared options. And if you’re currently hosting your website on a personal computer, upgrading to a dedicated server should offer massive speed improvements.
Let’s say you’re not worried about search engine optimization though. Maybe you’re happy with the traffic you currently get. Well, you could get a lot more by improving loading times even if we’re not including the SEO benefits.
Why’s that? If your website takes longer than three seconds to load, about half your traffic will leave before hitting the homepage. That’s right: You could double your potential customer conversions by switching to a powerful dedicated server.
2. Enhanced Security
There’s an added risk of a security breach if you’re not using a dedicated server. Depending on your setup, personal information could become accessible to other users. A lack of security isn’t just a PR risk for your company — it limits the types of applications and services you’re able to use.
For example, you must use a dedicated server to be in PCI compliance. This ensures data is squared away from bad actors. PCI compliance, as well as an SSL certificate, is a necessity if you wish to handle credit card payments and other sensitive transactions.
While there are ways around this situation through the use of payment gateways, it’s less than ideal.
Security is especially important if the website handles employee information. Otherwise, it’d be dangerous to make use of software such as QuickBooks. Basically, you want a dedicated host for extra security measures if you use the server for anything more than a basic website.
Dedicated servers are not only the most powerful hosting method, but they’re also the most reliable. In general, hosting providers boast server uptimes of 99.9%. That doesn’t sound too bad, right?
The issue is shared hosting is more susceptible to downtime issues. You’re at higher risk of becoming a victim of a Distributed Denial of Service attack, as all users on the server will be affected even if you’re not the target.
But all types of hosting, whether shared or dedicated, are superior to do-it-yourself methods, such as if you’re using a personal computer as a server. The device can struggle to keep up during periods of high activity. Not to mention that when something goes wrong, you’ll personally have to order the replacement parts and fix it yourself.
4. Upward Scalability
If your business is just getting off the ground, you may be tempted to wait until you need more server power. Maybe your old server computer is getting the job done. Well, that’s probably because it has only a handful of visitors at any time.
Once your website begins to grow, you’ll find that you don’t have the resources required to keep everything online. This could mean longer loading times that turn visitors away or a complete website crash. At this point, you’re thinking it’s time to upgrade to a more robust server solution.
While you transfer your website to a dedicated server, you’ll be losing out on potential customers who can’t access your website and choose to never return.
It’s better to have everything prepared in anticipation of increased traffic. Not only will you keep the server and its services available for new visitors, but you can implement new software and applications in advance, before you need them.
5. Low Costs
When you’re thinking about setting up a server, you can choose to own one yourself or make use of a dedicated server provider. The provider will be the cheaper option in almost every scenario.
For one, there are no upfront costs. You start renting the server space from the provider. They take care of the expenses related to owning, operating, and maintaining the device.
If you were to purchase the server yourself, you’d have to worry about these costs on your own dime. Not to mention, renting from a dedicated server host usually comes with 24/7 support from their experts. Depending on your personal needs, you may find you won’t need to hire an IT professional with their help.
Start Setting Up a Server
No matter the size of your business, it’s time to consider setting up a server. It’s hard to put a price on some of the benefits, such as improved SEO, reliability, and scalability. But if you could put a price on them, you’d realize that the cost is a small price to pay for what you get.
Thinking about setting up a server? Take a look at our dedicated server hosting plans and enjoy perks such as instant setup and 24/7 network monitoring.